This 'concept' based hotel promotes an active lifestyle and action sports, and the brand needed to reflect this. rocketbug was the ideal branding specialist to team up with and establish a dynamic and vibrant concept for this innovative hotel business. For the logo an icon was created to incorporate the 'V' with mountain-like shapes. The clean lines and sharp angles along with the slight asymmetrical shapes all add to the feeling of movement and action. The logo was kept extremely simple because of it's use on everything from business cards to vans and large banners. Another consideration was to make the design a 'one colour' job - the various tones of green derived from the same colour - making print production of any kind a lot less expensive.